Are you still trying to figure out what you want to do when you grow up?

If

so, then

Marketing Plan for Life is for you!  I loved this book, reading it in

one sitting late last week.  The aspect of it that I found so appealing is that

it involves life planning using marketing principles and analogies. 

As a business owner, I can easily relate to marketing my business (in fact, I

LOVE the challenge of marketing), and creating life planning strategies based on

marketing principles is just sheer genius! Bobby Fried tells many of the same

stories that I do when I train and teach the marketing segments of my coaching

program, so in many ways the approach felt very comfortable and familiar. 

What is especially poignant in this book is the fact that Fried found the

writing of the book cathartic.  He discovered the falsehoods that he was living

in his own life that were out of kilter with his authenticity and chose to work

the plan as he wrote about it.

I emailed Fried and told him how much I loved this strategies and asked him if

he were interested in licensing his content for me to do presentations.  Much to

my surprise, he called me immediately and we discussed some possibilities.  Stay

tuned for what might develop!  Read more about it

here.

Comments or questions? If so, please post them to the discussion forum.