Rich Schefren

Summary: This 7-page "swipe file" contains 472 bucket brigade phrases to use to keep attention in your writing. Consider it your own stash of attention-capturing phrases.

In the Attention Age, getting your prospect's attention is harder than ever. But it gets worse - because once you get attention, your job has just started.  You see, the real trick is holding onto your reader's attention long enough to get your message across.

Whether you are writing a blog post, sending an email, writing a sales letter or even writing a book, people want to hear what you have to say.  One of the best ways to do this is via "bucket brigade" phrases.

Phrases like: "But it gets worse", "You see", "Think about it:", "The truth is", "However", "First" and "Frankly" are phrases that are referred to as the "Bucket Brigade".  They are phrases and words that keep the reader moving forward, providing a constant momentum.  When done right, they make your writing seem more conversational. Even better they?ll turn your writing into a greased slide, making it almost impossible to stop reading until the end.

John Carlton said one of the easiest ways to come up with them is to "use the old journalism trick of ?who, what, where, when, why and how?. For example: ?Who else uses this secret?? ?What does this mean for you?? ?Why would I share such a valuable tactic with a stranger?? ?Where did I find this information?? ?How would you like to see it for yourself?? "

This 7-page "swipe file" contains 472 bucket brigade phrases to use to keep attention in your writing. Consider it your own stash of attention-capturing phrases.

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