What's the easiest way to uncover the characteristics of your target market? Conduct informational interviews to help you create a full profile of your target market. If you have no idea who that might be, interview some of your favorite clients or friends/colleagues that you think would make an ideal client for you. Go through your contact database and find prospects who meet your description and request to talk to them about their challenges.
 
In this worksheet you'll discover:

• the 10 pieces of information you need to ask your target market about
• the 3 questions you need to ask yourself to assess if the target market is a viable one.

Members of this site can download the Your Target Market Interview worksheet by clicking here.

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