Summary: Assess what you have already done and what is left to do on any given landing page in this 5-page checklist..

The landing page checklist contained in this document is unique in its scope and detail. The checklist is designed to help you assess what you have already done and what is left to do on any given landing page. For each item you'll find the page number where the subject is discussed in Dr. Ralph Wilson's newly-revised How to Develop a Landing Page (3rd edition, 2008).

This free checklist may make landing page development seem deceptively easy. Yes, it is an extremely helpful and comprehensive list. But success is found not in knowing what to do, but why and how to do it. Landing page development is an art, supplemented and refined by scientific testing.  If you can put this knowledge to work on your landing pages, you'll reap many, many times the profit you are currently experiencing.

No single landing page can or should incorporate all these elements. Use only the ones which seem to fit your industry, site, and product or service.

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