 Shannon Evans |  |
| Summary: Your company website is the foundation of your business and your online brand. Just showing up doesn't get you as far as it used to online, as there is more to search engine optimization than website design and marketing.. In this teleclass, local marketing expert Shannon Evans will help you gain a firm understanding of how you can meet your online objectives of generating leads and sales while building your brand awareness in 75-minute audio mp3 and 47-page PDF transcript. |
Your company website is the foundation of your business and your online brand. Just showing up doesn't get you as far as it used to online, as there is more to search engine optimization than website design and marketing.
In this presentation you will learn ways to:
- attract more customers to your site using the right keywords
- optimize your social media profile and messages for search
- improve Internet "findability," overall web presence, and search rankings
There's an awful lot of information out there on what to do to stand out. It isn't practical for most of us to keep up with it, let alone evaluate it and execute on it. Up to now if you didn't have the time or expertise to assimilate all of this information, you paid someone else to do it -- an ongoing expense that is either out of reach or a significant burden for professionals and small organizations.
This teleclass is designed to help you gain a firm understanding of how you can meet your online objectives of generating leads and sales while building your brand awareness. Remember, how well you prepare your online presence has a direct impact on how easily you are found by customers and how well your business does.
About Shannon Evans:
Shannon Evans, author of multiple business books, has more than 20 years experience in developing tools and instruction for businesses and universities. As a social media and search engine marketing consultant she is focused on providing practical solutions to promote products and services on line. Shannon helps business owners find and use the best tools for their business and their customers using the most cost-effective methods.
Shannon has a wide background in both practical and the pragmatic aspects of the business world. As Co-founder of Practical Local Search she loves nothing better than teaching local businesses how to think globally but to be searched locally. When not writing or teaching she can be found coaching boys' lacrosse, biking, fishing or clamming somewhere in the Seattle area.
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