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Branding Yourself Online
What does your brand say about you and your business? Here you'll find some useful tips on making your brand unique.
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Storytelling: A Powerful Marketing Strategy for Your Online Business
Donna Gunter
Before the advent of pencil and paper and writing, ancient peoples depended solely upon storytelling to pass along the history of their families and tribes from one generation to the next. You can create the same kind of connection to your customer base by telling your story or the story of a successful client. Stories help people create visual images of what you're trying to get across. . . . keep reading
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10 Essential Questions to Ask Your Target Market
Donna Gunter
One of the most terrifying decisions an online business owner makes is the decision to refine and define their target market because they're scared of excluding people. However, the more focused you are in your marketing efforts and the better you understand and can define your target market, the easier your marketing becomes. Here are 10 questions you can ask your target market to get a better understanding of their needs: . . . keep reading
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How to Use Your Website to Disqualify Your Prospects
Donna Gunter
How many prospective clients have you spoken to recently who are great at draining your time and energy but can't seem to find the money or desire to hire you? Consequently, I implemented one strategy that has been my secret weapon in my client cultivation process -- I use my website to disqualify as many prospects as I can. Here's how you can do the same: . . . keep reading
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10 Key Questions to Ask to Unlock Your Expertise
Donna Gunter
Many business owners wrestle with this notion of "expertise", feeling certain that they don't know enough to be looked upon by anyone as an expert.Your knowledge, likes and dislikes, and life experiences are all valuable keys to help you unlock your expertise. Here are 10 questions to ask yourself to help you assess your expertise: . . . keep reading
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Online Reputation Management For Your Small Business
Caroline Melberg
By maintaining a consistent approach to online marketing, you can ensure that your reputation online is unmarred by negativity and reputation-killing talk. The essence of all on-line reputation management is ensuring that more positive reflections of your business appear in as many places online as possible, as often as possible, and to keep fresh content alive about you and your business that creates a positive impression. . . . keep reading
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Putting the "Authentic You" in Your Online Business
Donna Gunter
Do your prospective clients get a true sense of you when they read your brochure, peruse your business card, stumble across your web site, read your blog, or listen to your podcast? As a service business owner, one of your most unique selling propositions is YOU. Here's how I learned to integrate my true self into my own online business. . . . keep reading
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Top 7 Strategies to Build Trust in Your Online Service Business
Donna Gunter
Giving your visitors confidence that they can trust what you do and say is one key to success in the online world. There are 7 prime strategies you can use to eliminate the barriers in doing business with you and set visitors on the path of getting to know, like, respect and trust you. . . . keep reading
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7 Strategies to Choosing an Effective Domain Name
Donna Gunter
Your domain name is the beginning of the establishment of your presence online, The process of picking the "right" domain name takes some time and thought so that the domain name serves you well into the future. Here are 7 strategies you can use to pck an effective domain name: . . . keep reading
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How to Find Your Niche, Determine Your Ideal Client, and Target Your Market
Donna Gunter
The more focused you can become in defining what you do and in describing the group who needs what you do, the more effective your marketing becomes. Weeding out all those prospects who don't fit your niche, target market, or ideal client profile will leave you with a much better qualified pool of prospective clients. Here are 7 questions for you to consider in determining your niche, describing your ideal client, and finding your target market. . . . keep reading
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How to Find Your Target Market Online
Donna Gunter
Many business owners are looking for their target market in all the wrong places. Worse yet is the business owner whose target market is "everybody". Doing your target market research ahead of time will save you a great deal of grief and headache. There are seven great research tools I recommend that are available online for you to research your target market. . . . keep reading
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What's Your "Talking Domain Name"?
Donna Gunter
Just because you might have a long business name or use your given name as your business name doesn't mean that you have to use either of those names when you tell others what you do. Pick a domain name that is shorter yet memorable that you can use with great success in your publicity efforts, or a "talking domain name". Below are 5 strategies for effectively picking out your "talking domain name". . . . keep reading
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