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Internet Marketing
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Internet Marketing
Here's where you can learn the ins and outs of successful internet marketing strategies for professional service businesses.
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Storytelling: A Powerful Marketing Strategy for Your Online Business
Donna Gunter
Before the advent of pencil and paper and writing, ancient peoples depended solely upon storytelling to pass along the history of their families and tribes from one generation to the next. You can create the same kind of connection to your customer base by telling your story or the story of a successful client. Stories help people create visual images of what you're trying to get across. . . . keep reading
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Create a Viral Marketing Strategy to Drive Traffic to Your Website
Donna Gunter
Because many online distribution channels are free or low cost, viral marketing is possibly the most cost-effective Internet marketing technique out there. Once you've launched your viral marketing campaign, it has the capability grow and spread automatically for years. How can you create a viral marketing strategy to drive traffic to your website? Here's a step-by-step process: . . . keep reading
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Top 10 Tools to TurboCharge Your Marketing
Donna Gunter
Millions of small business owners are so busy with clients that they often push aside all marketing tasks, citing a lack of time. To "get the most bang for the buck" out of your marketing activities, try these 10 tools that will help you turbocharge your marketing: . . . keep reading
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How to Create Effective Autoresponders to Keep in Touch with Your Prospects
Donna Gunter
Creating an effective series of autoresponders helps you begin to develop a relationship with prospective customers, showcase your expertise, and ultimately convert prospects into customers. The autoresponder enables you to send a personalized automated reply to customers via email 24/7 without any intervention on your part past the setup stage. Below I've listed the type of information you can include in your autoresponder series. . . . keep reading
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10 Steps to Creating Your Internet Marketing Plan
Donna Gunter
If you're the owner of a small service business, having a solid Internet marketing plan in place can both increase your name and brand recognition locally in your geographic area, as well as expose you to a whole new set of potential clients throughout the world. Here are 10 steps to creating a viable Internet Marketing Plan for your service business. . . . keep reading
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7 Effective Strategies to Get More Clients Online
Donna Gunter
How can you get 97% of your clients with no face-to-face contact, using primarily online marketing strategies as a way to fill your marketing funnel? If you are fighting your "inner introvert", there are 7 effective strategies to build relationships virtually with people and fill your client roster: . . . keep reading
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Top Seven Strategies to Help You Market Your Local Business Online
Donna Gunter
Using the Internet to find local businesses has now become mainstream, and will only continue to grow as today's children and teens, who have been online almost all of their lives, become adults. If you have a brick-and-mortar business, you may be losing business if you don't have a website or your website doesn't contain enough information to help someone decide to do business with you. . . . keep reading
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10 Secrets to Asking for Effective Client Testimonials for Your Website
Donna Gunter
Getting testimonials from happy clients helps you become more trustworthy in the eyes of your visitors. By implementing a testimonial request system and incorporating testimonials into both your online and offline marketing efforts, you'll create a two-fold effect of establishing credibility with new customers and inspiriting loyalty in current ones. . . . keep reading
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How to Create a Virtual Grand Opening
Donna Gunter
Grand openings are held to generate good will and begin relationships with business colleagues, current clients, and prospective customers. Now, as the owner of a virtual business, you can foster that same good will by sponsoring a virtual grand opening for your new business or new website and get your new venture in gear. Below are some ideas to spice up your virtual grand opening/ribbon cutting: . . . keep reading
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How to Create Your First Blog
Donna Gunter
Blogging has opened website creation to almost everyone, as it takes very little know-how to get a blog up and running. Every service business can benefit from blog technology. Few other marketing strategies provide the quick immediacy that blogging provides. Here are 10 simple steps you can follow to start blogging immediately: . . . keep reading
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