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Website Design
Your website is your "make it" or "break it" tool in an online business. Use the resources below to create a website that is a client magnet.
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Your 7-Point Annual Website Tune-up
Donna Gunter
In the same way that your mechanic conducts a regular inspection of your automobile, you need to conduct an annual checkup of your website. Here are 7 critical areas that need to be checked yearly on your site: . . . keep reading
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7 Strategies to Drive Local Traffic to Your Website
Donna Gunter
Today it's becoming more commonplace that when someone needs a local product or service, that person is more inclined to find the local business online rather than referring to the local telephone directory. What does that mean for you if you do business locally? You need to implement these 7 local search strategies to attract local clients, with minimal effort! . . . keep reading
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How to Use Your Website to Disqualify Your Prospects
Donna Gunter
How many prospective clients have you spoken to recently who are great at draining your time and energy but can't seem to find the money or desire to hire you? Consequently, I implemented one strategy that has been my secret weapon in my client cultivation process -- I use my website to disqualify as many prospects as I can. Here's how you can do the same: . . . keep reading
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6 Secrets to Designing an Effective Website Opt-in Form
Donna Gunter
The one asset that is considered to be the gold in your online business is your email list. The best way to get people on your list is to create an effective opt-in form on your website. An opt-in form is a sign up form on a website that asks for key pieces of info, like email address and name, for example, in return for sending the visitor something of value. Here are 6 secrets to help you design an effective op-in form for your site: . . . keep reading
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Beginner's Guide to Interpreting Website Traffic Metrics with Google Analytics
Matt Huggins
Understanding your visitors is vital in running a successful website. Knowing where your visitors came from, what they are looking for, and how easy or difficult it was for them to find what they were looking for is very important in maximizing your website's potential. This key information can allow you to guide visitors to products they might not have otherwise found, understand shopping cart abandonment rate and causes, and focus your SEO based upon keywords being used to reach your site. . . . keep reading
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How to Generate More Leads with a Squeeze Page
Donna Gunter
A squeeze page is a stand-alone page that is typically used as a lead generation or landing page for a special offer or marketing campaign. It offers the visitor access to some piece of information in exchange for the visitor's name and primary email address. Here's what you need to get started with your squeeze page: . . . keep reading
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How to Create Your First One-Page Sales Web Site
Donna Gunter
One-page web sites (also called one-page sales letter web sites or mini web sites) have only one purpose -- to sell a product. Completing a one page web site won't happen overnight. However, with a bit of research, great copywriting, and a marketing plan in place, a one-page web site can easily become a profit center for your business. . . . keep reading
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10 Deadly Website Mistakes Made by Service Business Owners, Part 2
Donna Gunter
Websites of service companies seem to make some common website mistakes over and over again. Part of the function of your website is to establish a relationship with potential clients and get them into your marketing funnel. If you want to get more clients from your website, here are 5 more mistakes to avoid: . . . keep reading
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10 Deadly Website Mistakes Made by Service Business Owners, Part 1
Donna Gunter
Websites of service companies seem to make some common website mistakes over and over again. Part of the function of your website is to establish a relationship with potential clients and get them into your marketing funnel. If you want to get more clients from your website, here are the first 5 mistakes to avoid: . . . keep reading
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How Solo Entrepreneurs Can Create Their First First Website for Under $100 Per Year
Donna Gunter
Many solo service professionals don't have a great of time or capital to invest in a website. Most want something quick, easy and simple at the beginning. A brochure web site built by purchasing a hosting service that offers template-based website design will get you up and running quickly. Here's the process and technology needed to get you started on your first website: . . . keep reading
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How Effective Use of Pop-up Technology Can Help You Get More Clients Online
Donna Gunter
Using pop-ups is an Internet marketing strategy that is incredibly effective. Some people report as much as a 50% increase of signups to their mailing list, for example, when they use a pop-up ad. This combination of new pop-up technology, along with a bit of Internet marketing savvy, can help you harness the power of your website to create a sure-fire strategy that will convert visitors into customers. . . . keep reading
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